Class+3+follow+up

Follow up to class 3:

If you had this on an RSS feed, you'd be done reading already.

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BI is about synthesis Data is about gathering & recording.

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Assignments:

Individual. Sign up for [|www.Surveymonkey.com] and plan out a 5 question survey that you can get 15 people to fill out. Remember what we have been discussing up until now. It's all about RELEVANCE. There are two demographic groups that are of most interest to you now.
 * 1) People just like you.
 * Young student-types interested in international business, life abroad and China.
 * 1) People you want to like you
 * Senior manager-types who may appreciate you doing legwork & research for them.

These are different groups with little overlap or commonality. Pick one and decide on a strategy for being relevant and useful to them

Group. Develop a target demographic and begin an 'About Us' business plan. You should also come up with a group name, management structure (including specialties: Leader, techie, reporter and content specialist) AND a simple yet robust MIS.